Just like the rest of the world, fashion for women in the Middle East have evolved over the years. Despite the region being deeply rooted to tradition and cultural identity, Arab women, as opposed to popular belief, are equally just…
Generally, exhibitions target an industry, a niche, or a set of people of certain interests. It has been proven to be a great way to advertise to a targeted market and build your brand. Even in the fashion industry, an…
When social media was introduced, most companies jumped into the bandwagon and attempted to have their presence established online. Over the years, it seemed obvious that the competition is in the number of followers and online fans, not realizing that…
Fairs, as we all know by now, are exciting opportunities for everyone working in the fashion industry. It is an opportunity for designers to display their creations, sellers to exhibit their materials, and even for the market itself to get…
Given that Europe has, over the years, synchronized itself with fashion, brands usually clamour to get a slot at the next European fashion fair. And while the rest of the world has exhausted its fashion sense to its last trickling…
But while some companies successfully and continuously grow, there is another chunk in the industry that is but struggling to survive; and this, for reasons that can simply be dealt with. It could be lack of funding, a creative mind…
According to the Cambridge Dictionary, fashion is a style that is popular at a particular time, especially in clothes, hair, make-up, etc. While the styles of the West have always prevailed in terms of its fashion influences, some countries have…
There is never a shortage of creative talents worldwide. Try scouring fashion schools and creativity still abounds - some raw, some ready for the world of fashion.And while there is a huge amount of talent just waiting to be tapped,…
One of the most exciting phases when starting a new fashion label is on sourcing fabric for your collections. This is the time when designers lay their names and reputations on the line. A good-quality material equates to beautiful finished…
In recent years, the use of videos as means to send a message across have swiftly overtaken the use of words. This could particularly be because of easier access for users to devices that have the capacity to record videos.…