We are now continuing with the second installment of the blog "How to make your fashion brand stand out!". For those who have not yet ready the first part, you may click HERE. MAKE IT SELL In fashion shows, people would…
The fashion industry is quite polluted with a lot of brands, presenting different collections that may be wearable or avante-garde. But in a world where there’s too many creative individuals, it is not rare to find a brand or collection…
Hiring a team of professionals for your fashion business is always tough. In fact, this is a common problem for any business, be it fashion, jewelry making or management business. But when it comes to clothing manufacturing business, there are…
If you’re just starting out as a fashion designer, selling your clothes online can be tough for two reasons: people don’t know who your brand it and aren’t quite sure if your clothing is high-quality/fits them. And you kinda, well,…
As a fashion consultant, I know quite a few tricks to increase your online fashion sales in an instant. However, whenever my clients ask me to outline key steps to boosting your sales, my response is: “Let’s improve the way…
The importance of Public Relations in the fashion business can be easily overlooked. I’ve had multiple clients who told me that they just didn’t see the sales they wanted to, while their PR strategy was just horrible and absent at…
Starting designers, this is a message to you. I know how challenging it can be to gain a foothold if you’re just starting out in the fashion business. In fact, nearly 80% of my clients are designers who haven’t attended…
The growing role of the Internet in the fashion business gives brands and designers a set of unique marketing opportunities. Social networking opportunities can become powerful tools in your marketing strategy. With the growing popularity of Instagram, Twitter, Facebook, Pinterest…
Do you think you have what it takes to be in fashion business, but you are not quite sure what your place in it is exactly? Then this article is exactly for you! I’ve been asked numerous times by people…
My clients often ask me to explain why they aren’t seeing the sales they want. Well, I’ve studied enough sales strategies of numerous fashion brands to say this: you’re unintentionally killing your sales in business. Your website drags you down…