Generally, exhibitions target an industry, a niche, or a set of people of certain interests. It has been proven to be a great way to advertise to a targeted market and build your brand. Even in the fashion industry, an…
When social media was introduced, most companies jumped into the bandwagon and attempted to have their presence established online. Over the years, it seemed obvious that the competition is in the number of followers and online fans, not realizing that…
But while some companies successfully and continuously grow, there is another chunk in the industry that is but struggling to survive; and this, for reasons that can simply be dealt with. It could be lack of funding, a creative mind…
According to the Cambridge Dictionary, fashion is a style that is popular at a particular time, especially in clothes, hair, make-up, etc. While the styles of the West have always prevailed in terms of its fashion influences, some countries have…
There is never a shortage of creative talents worldwide. Try scouring fashion schools and creativity still abounds - some raw, some ready for the world of fashion.And while there is a huge amount of talent just waiting to be tapped,…
One of the most exciting phases when starting a new fashion label is on sourcing fabric for your collections. This is the time when designers lay their names and reputations on the line. A good-quality material equates to beautiful finished…
In recent years, the use of videos as means to send a message across have swiftly overtaken the use of words. This could particularly be because of easier access for users to devices that have the capacity to record videos.…
We all know how social media has been taking over all our lives. Admit it, at some point, our decisions, from food to travel destinations, to even clothes that we have to wear have somehow been influenced by what we…
Starting a fashion line can be daunting. One who just started his or her own clothing brand need not only worry about finances and inspiration (or the possible lack of it) but would also come to think about marketing and…
Since the beginning of time, humans have been wearing jewelry not just as an expression of one’s individuality but also as a show of social status. From centuries when tribes wear stones and bones to the modern jewelry of today,…